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Booze, Bras and Husbands: What Women Want According to Vintage Advertising

They're so backwards and ridiculous, you just have to laugh.

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Jantzen

"I really should be reading this 'How to Sail' book . . . Oh. Never mind."

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Noxzema

Ouch.

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Exercise Equipment

Use these funky workout machines to get in shape for summer. They're sure to probably (but not likely) work.

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Schlitz

Forget the girlfriend; save the beer!

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Howland

Florence knows.

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Meltonian

"I try to focus on my game . . . but all I can think of is how dirty my shoes are!"

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Lucky Strike

Didn't you know smoking was good for playing tennis?

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Maidenform

I, too, dreamed I was a knockout.

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Camel

That girl scares me.

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Caley

"You disgusted me before, but now that you've given me chocolate I'm strangely aroused."

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Swans Down

Remember: Men love Swans Down cake (and the girls who bake them)!


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