Lance Armstrong and 7 Athletes Who Lost Their Endorsement Deals

There's nothing a sponsor hates more than a scandal.

(Reuters)

Ben Roethlisberger

Pittsburgh Steelers quarterback Ben Roethlisberger was dropped from his endorsement deal with Big Ben Beef Jerky in April of 2010, after accusations that sexually assaulted a woman in a Georgia nightclub's restroom.

(Reuters)

Tiger Woods

Professional golfer Tiger Woods watched many of his endorsement agreements fade into the sunset after an infidelity scandal in late 2009. Those that dropped him included AT&T, Gatorade and Accenture PLC.

(Reuters)

Kobe Bryant

Both McDonald's and Nutella ended their deals with Kobe Bryant after sexual assault charges were brought against the Lakers player in 2003.

(Reuters)

O.J. Simpson

When he was charged with double murder, Hertz left O.J. Simpson in the dust. At the time, the former NFL player had served as the rental company's spokesman for 19 years.

(Reuters)

Michael Phelps

"Michael's most recent behavior is not consistent with the image of Kellogg," said a spokesman for the Kellogg Company in 2009, after a photo surfaced of Olympic swimmer Michael Phelps smoking marijuana.

(Reuters)

Michael Vick

Michael Vick's dogfighting charges didn't just land him in jail — they landed him in the doghouse with more than a few of his commercial endorsement partners. The then-Atlanta Falcons quarterback was completely dropped by Rawlings, while Reebok and Upper Deck suspended sales of his memorabilia.

(Reuters)

Mike Tyson

Heavyweight champ Mike Tyson once earned millions endorsing Pepsi products, but PepsiCo put a stop to that in 1988, after Tyson's wife at the time, actress Robin Givens, came forward with allegations of abuse.

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