See which celebrities have launched their own cosmetics line.
Just a few months after Drew Barrymore gave birth to her daughter Olive, the actress/director promoted her new makeup line, titled Flower, created exclusively for Walmart. The collection, which features lip butters in floral hues, mascaras, glossy nail polishes and BB creams to cover skin imperfections, are sold for less than $15.
The buxom blonde leads a business empire featuring fragrances, shoes and handbags, but one of Jessica Simpson's lesser-known projects is her collaboration with skincare expert Nerida Joy for BeautyMint.com, a program emphasizing a personalized regimen for members using products sold on the site. The singer served as a spokeswoman for Desserts, an edible cosmetics line featuring body shimmers, lotions and lip glosses.
Fashion designer and former Spice Girl Victoria Beckham is sought after for her “posh” look, so naturally it would be likely for her to have a makeup line. In 2007, she unveiled Japan-based V-Sculpt, a line that was all about highlighting one’s face using blush, eye-shadow and lip liner. Beckham's official site featuring her couture clothing line will launch in spring this year and fans can only hope she'll create more beauty products.
The reality TV siblings teamed up late last year to develop Khroma, a makeup line dedicated to their love of all things beauty-related. The products include “Lash Dash Faux Lashes,” a “Kardazzle Face Palette” and “Joysticks” creamy lip crayons. Kim, Khloe and Kourtney will reportedly launch the collection early this year in CVS and Sears.
The actress garnered fame in the ‘90s for "Clueless," but theses days Alicia Silverstone is best known for advocating a vegan lifestyle. Last year she teamed up with organic beauty and skincare brand Juice Beauty to launch her own collection, Alicia Silverstone for Juice Beauty, a line celebrating all things green. The ingredients include shea butter, champagne grapes and aloe vera. If that’s not enough, the packaging is made from 95 percent recycled material.
In 2008, tattoo artist Kat Von D teamed up with beauty brand Sephora to launch her rocker-themed makeup collection. The bold pigments, which emulate her own look, leave their mark with long-lasting formulas. The products include liquid lipsticks, “tattoo liners” and a waterproof concealer for brides —or anyone— looking to hide their body art on their special day.
In 2007, the “Project Runway” host collaborated with Linda Hay, a Victoria’s Secret makeup artist she worked with for several years, to debut the limited edition Heidi Klum Very Sexy Makeup Collection. The cosmetics, which were sold exclusively at Victoria’s Secret, included glitter eye liner, shimmery nude gloss with a hint of chocolate flavor and eye shadow.
In 2004, supermodel Cindy Crawford developed an anti-aging skincare line with specialist Dr. Jean-Louis Sebagh called Meaningful Beauty. The collection includes firming creams and a “glowing serum.” Last year, sales of the line reportedly reached near $180 million. It also gave Cindy Crawford a new title: infomercial star.
Feeling there was a lack of natural cosmetics on the market, model Josie Maran launched her own “eco-friendly and chemical-free” makeup brand. The mascaras, moisturizers and hair serums in Josie Maran Cosmetics are infused with argan oil, which she believes naturally nourishes the body.
The former model and Mrs. David Bowie focused on creating foundation for women of color with Iman Cosmetics. Ladies exploring Iman’s collection will find highlighting creams, powder foundations, full coverage lipsticks and bronzers. Iman Cosmetics can be found at Target and Walgreens.